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447 Hunter St., Woodstock, ON N4S 4G7

Campaign Toolkit

Every year, hundreds of workplace campaign leads, like you, join United Way Oxford in fighting local #UNIGNORABLE issues. We truly are in this together, because that’s what the power of community is all about. Thank you, again, for giving your time and energy to support this important and ongoing work across the region.

Welcome to your United Way Campaign Toolkit.  This toolkit will show you how to plan and execute your campaign from launch to wrap and provide creative resources and engagement ideas to help you promote your campaign to your colleagues.

To get started simply click on the buttons below for planning guides, marketing tools, videos and event ideas—everything you need to plan and execute a successful campaign.

Still have questions? Reach out to your United Way representative or EMAIL US. We are here to help you every step of the way!

Forms and Documents


Q.1 How much does United Way spend on fundraising and administration?

82 cents of every dollar goes directly into community support. We are proud that our fundraising and administration costs are well below the 35% threshold recognized by the Canada Revenue Agency (CRA).

Q.2 What does United Way do to keep its costs low?

We have found that our model of corporate and employee giving is the most efficient and effective way to fundraise, and we are lucky to have more than 500 fundraising volunteers that allow us to keep this number low. We are also grateful to our partners who generously donate or provide many goods and services — including advertising space, legal and financial services and office supplies — are provided at reduced rates or donated. Special event costs are offset by generous sponsorships and ticket sales.

Q.3 What makes an organization eligible for United Way funding?

United Way invests in a strong, coordinated network of community agencies working together to address three key pillars: Poverty to Possibility, Strong Communities, and All That Kids Can Be. To qualify for United Way funding, organizations must be a registered Canadian Charity or a qualified donee as per the Canadian Revenue Agency (CRA) rules. Additionally, they must demonstrate impact in one of our three key pillars. United Way’s investments in Oxford County prioritize the people and places where the need is the greatest and target #UNIGNORABLE issues like poverty.

Funding applications are reviewed by a committee of volunteers, staff, and community representatives who evaluate based on clear assessment areas. Agencies must demonstrate a strong governance and strategy, sustainable financial management and effective human resources. Once they receive funding, United Way’s entire network undergoes ongoing, rigorous evaluation to ensure they are accountable and making and measuring positive change.

Q.4 How does a person in need find the best place to get help?

United Way funds 211 — a telephone helpline (2-1-1) and website that connects people to the right information and services.

Q.5 How does United Way address local issues?

We love where we live, but things like poverty, social isolation, and mental illness are hurting our communities. United Way’s vision is local communities where everyone — regardless of their background and circumstance — can thrive.

We fight local poverty by investing in a strong, coordinated network of community agencies working together across Oxford County. United Way funded agencies meet immediate needs as well as create long-term change by addressing #UNIGNORABLE issues — like homelessness, mental health and child poverty.

United Way research exposes the issues and informs solutions so we know where best to direct support within our network. Our investments prioritize the people and places where the need is the greatest and where there is a readiness and opportunity for change. As a convener, United Way brings a network of stakeholders together to advocate as one voice for what our community needs.

Q.6 In addition to my donation, how can I engage with United Way?

•Get informed — follow us on social media, sign up for our e-newsletter and share our message.
•Get experience — take a Seeing Is Believing Tour, participate in Day of Caring, join a United Way event.
•Participate — volunteer, join our board, host an event, volunteer as a speaker.

Q.7 In addition to running a workplace campaign, how can organizations support United Way?

Get involved by making a corporate donation; participating in United Way events; sponsor a United Way special event, donating to our Online Auction, consider launching a sponsored employee program, work with us to organize a Seeing is Believing Tour for staff and more. We have opportunities available for workplaces large and small.